The world is changing the status quo and trends every day, especially after entering the third industrial revolution represented by digital technology, the cycle of new products is getting shorter and shorter, and new ideas are emerging one after another, and the same is true for the printing industry. We should have both the enthusiasm to embrace new things and the calm net in the face of unfamiliar new changes, both of which are indispensable. Without the former, we may fall behind, but without the latter, we may also go astray because of a half-understanding of new things, and in the end, it backfires and leads to a complete loss.

It may be due to the fact that the printer is very closely integrated with the culture, or the printing itself is praised by Wang Xuan as "an industry that is very closely combined with the computer", and the printer always has great enthusiasm for printing education and is willing to keep up with the trend.

More than ten years ago, began to implement the ISO9000 quality management system certification launched by the International Organization for Standardization and implemented, printing companies rushed to invite qualified third parties to check the implementation of the enterprise, although some are spending money to buy certificate delivery, there are deviations in the implementation, so far some enterprises through the quality certification may still be in vain. After that, whether it is in the implementation of multi-faceted resource plan (ERP), or in the fight for expansion after listing, printers are in the forefront, for this CTP, there have been several cases in the printing circle due to self-immeasurable, excessive expansion caused by the rupture of the capital chain boss helplessly fled. Recently, printing enterprises in the docking of the Internet, the development of e-commerce began to be excited, unwilling to be unwilling, both the emergence of successful model screen printing, there is no lack of retreating pioneers, all this is the living history. Of course, the years always need countless paving stones that are willing to be a ladder for others, so that others can walk on it smoothly. There is no vicissitudes of the sea and the true character of a hero!

The enthusiasm for embracing new things makes printers crazy about the emergence of new technologies, new materials and new processes, and they are worried about falling behind; The lack of accurate judgment of new things and down-to-earth spirit of personalized printing, and make some investment in vain, money to buy is only a lesson, now is the time to calm down, seek the enthusiasm to pursue new things and accept new things calmly two unified. It is a good thing to strive for advanced embossing in everything. But the facts tell us that everything must be done in moderation, and if you go too far, it will be a disaster, and it will inevitably hurt yourself. Rushing on the road before the conditions are ripe is destined to be difficult to fully enjoy.

Charles Darwin, the famous British evolutionist scholar, once said that the natural world "is often not very strong or intelligent, but is a species that is very adaptable to change." Therefore, the successful enterprises in the printing industry do not necessarily have to be ahead of everything, the important thing is to know how to develop their strengths and avoid weaknesses, know themselves and know their opponents, and pursue differentiated management; It is to choose the right time to attack, be quiet as a virgin, move like a rabbit, and be an enterprise that is "very able to adapt to changes". What's more, any attempt needs financial support, there is a risk of failure, for the lack of sufficient strength of the enterprise is really better in the summary of others' successful experience or failure on the basis of the lesson, in the new things to study relatively clear and then to be practical and real, to be a market filler suitable for more small and medium-sized enterprises in the printing circle.

It may be because we are in a noisy and rapidly changing era, lest we become a person who is backward, a little bit of people dare not slack off cartons, but the status quo is that sometimes we go a little fast, before we have fully grasped the market, before we have enough understanding of new things, we have taken rash steps, so that the term, has not yet enjoyed the happiness brought to us by new things, has fallen down from a very high place, not to mention broken bones, at least has made all over the body, need to be neatly drummed and uneven, Start all over again, but it can't be all over again.

If you don't believe me, look at the facts:

Take e-commerce as an example: on December 29, 2005, Shanghai Jielong Industry took the lead in creating Longying.com, they are undoubtedly the industry's earliest electrocuted enterprises, the purpose is nothing more than to lead the industry's first film, seize the opportunity to win the market. However, on June 30, 2011, after five and a half years of staggering, the navigator lowered his noble head Epson and announced his delisting. Why? Not in the right direction? Of course not, the explanation is that the development of the B2C market is far from mature, and Jielong chose to enter this field too early, and the result can only be to pay for the wrong choice of timing and spend money to learn a lesson.

Things are far more than this commercial printing, after the delisting of Longying Network, there is the emergence and exit of Tushu Network, but the setbacks of these companies are far from attracting the attention of their peers in the industry, on the contrary, they have attracted more successors. We naturally admire the courage of these investors, they are not afraid of the failures of their predecessors, Fuji Xerox, and hope to stand on the shoulders of their predecessors to become higher. In fact, a series of public opinion offensives have also made this market extremely prosperous and unstoppable. But the harsh truth is that 8 of the top 20 websites in the print industry in 2014 are no longer on the list after a year, and I really don't know how many of the 180 websites in the print industry in 2015 will survive well after another year Adobe, which is what we are waiting for.
The rush of co-printing is also a case in point. Co-printing is a production method for printing enterprises to reduce production costs, institutions/organizations, Taiwan's printing enterprises use network technology and computer software to achieve the ultimate in co-printing. When the printers in Taiwan introduced the co-printing to the country, the domestic printers have felt the huge pressure brought by the cost because of the low-price competition, but they have not fully understood the essence of the co-printing and did not realize the high dependence of the co-printing on the software, a large number of follow-up enterprises have appeared, or choose to join the printing report, or ask others to join, and then ask to quit after joining, and there are also tossing very hot but not getting anything, and even some enterprises regard the co-printing as a synonym for low-end printing , alienated the good things.

Economic theory tells us that the market price of the product is far from determined by the supply and demand process, precisely because the printing capacity is greater than the market demand, which brings about low-price competition and the decline in the profitability of printing enterprises. For this reason, for the niche market, the funds to enter this field must be moderate, otherwise the exposure may bury a profitable and well-ended market. If it is not guided, regardless of the intervention and expansion of actual needs, this situation may occur in the emerging intelligent label (RFID) production.

Shanghai Security Printing Co., Ltd. is an enterprise that chose to cooperate with Fudan University to enter the field of intelligent label production because of the demand for World Expo tickets, after nearly 6 years of market cultivation and enterprises are under the pressure of losses, from 2013 with the growth of consumption activities, enterprises have also begun to usher in profit time. However, seeing the bright prospects of the RFID market, more companies began to get involved, and the market began to become chaotic. It should be said that the investment threshold to enter this field can not be considered low, because so far the production equipment is almost entirely dependent on imported green printing, if the relevant industry associations can do some in-depth analysis while pointing out the market prospects, put forward some problems worthy of attention in the development, to avoid excessive competition, the healthy development of this industry will definitely be better. All investors should understand that the input is to produce packaging and printing, and even today they are still making a fuss about low-price competition, which not only crushes the opponent in the end, but also that the fire at the city gate is bound to affect the fish pond, and the life of their own enterprises will not be easy after entering this field.

Realistically speaking, inkjet printing, in the printing circle, there are too many tired cases, and the rapid expansion of digital printing capacity has led to a very low equipment utilization rate in the entire industry; The overheated hype about 3D printing as a new process has led to the fact that almost all companies that have purchased this type of equipment have struggled to find enough living sources. Now it is the robot manufacturing industry again, because of the publication of industry 4.0 and China's industrial manufacturing 2025 plan, the conditional and unconditional enterprises are scrambling to gravure the robot project, and even the mature industry has been lost, and the emerging development project lacks the necessary talents and core technology.

The development of an industry needs to have a good social environment and industry discipline, we have gone through the early stage of reform and opening up just stepped into the market economy stage that is not very disciplined era, but also has enough experience and lessons color management, the continued development of the printing industry really needs to play the role of the market this invisible hand of macro guidance, at the same time, enterprises in the industry should strengthen self-discipline, for the sustainable development of the industry.

Australian futurist Peter Eliad once said, "If we don't live in the future today, then we will live in the past in the future." Therefore, printing equipment, we can not ignore the progress of science and technology, can not have a sense of crisis, live in comfort and enjoyment, if that is the case, "work will be tired by life" (Lu Xun). However, in order to be the first, we must not blindly follow the trend in order to be the first, regardless of the specific conditions of market development, if that is the case, we are destined to become a lonely forerunner because of going too far ahead of the proof, lacking a market foundation, and will eventually have to stop and wait.

In a word, we need to be sensitive and longing for new things, we need to continue to learn flexible packaging, absorb new things, but we need to be calm, we need to choose the time to enter the market on the basis of understanding and accurate judgment, this world is far only favored by people who are fully prepared!